New Sponsors For Santa Cruz Syndicate

Santa Cruz Bicycles would like to welcome three new sponsors, GORE® RideOn® cables, Birzman and Foxhead, Inc. to the Syndicate for 2011. They join the wonderful sponsors that support the race efforts of the Syndicate, which enables us to travel the globe winning races and championships along the way. Born out of the need for riders to maintain and repair their rides whenever necessary, the Birzman brand has developed an original range of repair, cleaning and maintenance tools and accessories for bicycles. With their distinctive color and modern design, Birzman has received many product design awards. The inspiration for the design of their products comes from nature. With simple, functional design their products are developed to fulfill a purpose. The Santa Cruz Syndicate will provide the purpose for which these tools, tool boxes, pumps and products were intended by putting them through the harshest race conditions while getting the riders to the podium. Birzman's President, Lawrence Kuo says, "At Birzman we pride ourselves on designing unique, bike specific tools that perform effortlessly. We have long been fans of the Santa Cruz Syndicate and their stellar roster of riders and racers, and are proud to be part of the team for the forthcoming season. Racers like Steve, Greg and Josh can rest easy knowing that their mechanics are using the finest tools available to race-tune their bikes." "We're really excited to be working with Santa Cruz for cable spec, bike demo, and of course, Syndicate. The chance to partner with this leading brand built with great technology and people was one that we couldn't pass up." - Lois Mabon, WL Gore® RideOn™ Cable Systems. Gore RideOn cables feature the latest Gore coating technology. The patented cable coating technology introduced with the new cable systems significantly lowers friction, producing quick, precise and predictable movements. Syndicate mechanic, Doug "Hattrick" Hatfield says, "The Ride On Cables offer super quick, easy shifting performance, awesome for racing. But the mechanics like them even more, because they really don't need any maintenance - even after muddy events and tons of bike washings!" Foxhead's Bike Marketing Manager, Mike Redding says, "I'm stoked to have Foxhead, Inc. be the official sponsor for the Syndicate staff's casual and pit clothing. We'll provide bombproof gear bags to lug all their excess baggage around the world, as well as kit them out in warm jackets for the rainy world cups and have them looking good in casual wear for the after parties!" Santa Cruz Bicycles Owner, Rob Roskopp says of the partnerships, "I'm always excited to work with companies that share similar ideals on performance, quality, and the desire to win! Gore Ride-On will give the added shifting performance that Peaty, Greg, Josh, Jamie and Johnny need. Birzman will make our mechanics lives easier with their top notch tools, and Fox will make the Syndicate Staff look good and feel great." Newly added to our loyal sponsors: SANTA CRUZ BICYCLES SRAM, ROCKSHOX, AVID, TRUVATIV ENVE COMPOSITES MAXXIS CLIF BAR MUC-OFF LIZARD SKINS WTB CHRIS KING GORE® RideOn™ Cable Systems FOXHEAD BIRZMAN www.santacruzmtb.com